Who the heck is Beverley Theresa?

She stumbled accidentally into social media marketing in 2008. She was in love (still is!) with Twitter and eventually, businesses took note and asked how to use it to their advantage. Beverley freelanced in the evenings and weekends doing social media management and consulting (she didn't know it was "consulting" at the time, she just thought of them as training sessions).

After wanting to do social media marketing in a full-time role, she started the social media offering at one of Alberta's largest digital marketing agencies. She didn't just expand her knowledge about digital marketing (search engine optimization, linkbuilding, Google Ads, paid social, and user experience), Beverley got knee deep and executed the fundamentals.

Two years later clients kept wanting to work with Beverley directly, which is a big "no-no" in the agency world, so she left and launched her own social media consulting and training business, Throwdown Social Media.

To separate Beverley from the wannabe's, you'd probably like to know that she's been a social media consultant for 8+ years (which makes her ancient in this field). Using her hands-on real world experience, she's helped small to international businesses be confident and strategic with their social media marketing. She's spoken as an expert (she hates that word as EVERYBODY seems to be a social media expert) about social media marketing on stages at conferences like Social Media Camp, SocialWest, iMEDIA Social Media Conference and went on tour with Rogers to their small business centers in Western Canada to do social media training.

If you need someone to craft a social media marketing strategy, train and consult with yourself or your team, Beverley Theresa is your person!

beverley theresa at computer

Did you know: Beverley graduated from Marketing at NAIT with honors in Sales, worked as an Associate Analyst at Canada's leading market research firm and later graduated from EDAC with honors in Web Design & Graphic Design.

As featured on
forbes magazine logo
ceo blog nation
business news daily logo
search engine journal logo
cbc radio one logo

Learn More About Beverley

Episode 7 of 12TV, interview with Beverley.

Lessons Learned in Marketing Podcast

Rogers Communication Speaker Spotlight

Beverley has been interviewed and featured as a social media marketing professional on numerous Instagram Lives, website articles/blog posts, podcasts, online video series, radio, and television.

Request an Interview

Support Team

amaya daley headshot

Amaya Daley
Marketing Assistant

Amaya is no stranger to the world of marketing, and as a public relations professional, she is well versed in helping businesses communicate. She assists Beverley in strategy development, content creation and copywriting.

Interested in working with the team? There are no official openings at the moment, but if you think you'd be a great fit and have measurable experience, send us an email on why you want to work with the team and your LinkedIn profile URL to team[at]hellobeverley.com.

And nope, you don't have to be in Edmonton, Alberta!