How to Successfully Target Ads on Facebook… Like Russia.

Low CPC, creative use of Facebook Pages and Groups… These are tactics the IRA used in promoting their political agenda. See a small sample of the 3,500 ads, targeting that was used and how they achieved using social media marketing to reach millions of Americans.

5 Chrome Extensions to Make Social Media Management Easier

Managing your social media accounts can be time-consuming, and the last thing you want is for it to be difficult and frustrating when it comes to curating content. You’re a busy person so here’s a list of my top five favorite Chrome extensions to help make your social media management easier.

Creative Event Marketing Tips & Ideas

Event marketing isn’t as straightforward as it may seem. Having a plan and being creative with what that plan includes is a huge leap towards having a successful event. Online Resources for Event Marketing There are many online resources that can help guide you through the marketing planning process. And you definitely need one. Too …

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contractors and construction digital strategy

Make Your Mark in the Contracting Industry with a Solid Web Strategy

Regular social media posting combines with consumer interaction for content marketing and customer service boosts. And tracking comments on social media and reviews on the internet (claim your Google My Business page!) helps you manage reputation — essential for trust building.

optimizing content for smartphones

The Click & Bounce: Content Marketing & The Importance of Mobile

A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.