contractors and construction digital strategy

Make Your Mark in the Contracting Industry with a Solid Web Strategy

Regular social media posting combines with consumer interaction for content marketing and customer service boosts. And tracking comments on social media and reviews on the internet (claim your Google My Business page!) helps you manage reputation — essential for trust building.

optimizing content for smartphones

The Click & Bounce: Content Marketing & The Importance of Mobile

A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.

Social-Media-and-Post-Secondary-Institutions

How Social Media Affects Post-Secondary Choices

Stop thinking that people only use social media for connecting with friends and family. People are using it for all sorts of reasons, whether they realize it or not.

a look back at 2017

2017: Social Media Strategist Life

By now you’ve probably read a million blog posts and social media posts about how 2017 is gone and Happy New Years blah blah… I wanted to jump on the bandwagon because there were actually many changes that happened in 2017.

tips for creating a digital communication strategy

How to Create a Digital Marketing Strategy

If you’re not fucking passionate about what you do and love your own product or service you will have a difficult time implementing a plan.

twitter changes to 280 characters

ICYMI: Twitter is moving to 280 characters

The reason why I like the 140 character limit is that it’s quick, concise, no filler. I also like the challenge that comes with trying to condense tweets into that short of space.