https://hellobeverley.com/digital-communication-strategy/ Beverley Theresa Social Media Trainer & Consultant Fri, 21 Feb 2020 15:29:57 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://hellobeverley.com/digital-communication-strategy/#comment-888 Mon, 20 Aug 2018 17:41:22 +0000 https://www.hellobeverley.com/?p=4633#comment-888 Love this article! Couldn’t agree more on cultivating that relationship and coming across as authentic. I wrote about this in my blog post ( https://www.brandonlazovic.com/not-following-8020-rule-kills-traffic/ ), but it’s crucial to engage in the 80/20 rule when building that relationship, where 80 percent of your time on social is relationship building while the other 20 is self-promotion.

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