Social media is a big part of our lives. We all have accounts on different platforms, and we all use them. However, the way we use them is what has a significant impact on our lives. And on top of that, social media has changed the way we use the internet and build sites. If you want your business to be successful, you’ll need a lot more than a pretty homepage. Social media accounts have been a necessity in business for quite some time now. There’s a lot to say on this topic. So, the answer to ‘How is social media impacting web design?’ won’t be short. But, by the end of the article, you’ll have all the knowledge you need.
You’ll learn what the most important things you need to focus on are. These will help you distinguish yourself from competitors, and that’s what you want to achieve. If people know your brand as soon as they see it, you won’t have any trouble making a profit. But, let’s take a look at how things work in the world of social media and web design.
If you’re running a business, you need to have an official page on at least one social media platform. Luckily, most business owners are aware of that. And they also know that the best way to share these accounts with your customers is through your website’s home page. This is why most sites these days have social media icons on them. If you click on any of them, they will take you to a page on a site you chose.
Although this seemed irrelevant a few years back, it’s becoming more and more important today. When you implement these, you make it easy for people to find and contact you on a platform they’re already familiar with. However, for it to make any sense, these pages need to be active. Make them useful to people, and your organic following will grow, and so will your business.
Attractive design for social media pages
A great thing about social media is that it’s interactive. You can go very deep with customizing your page and make it look however you want it to look. But people are used to this. So, your page should look as good as the best ones out there.
Let’s take Facebook as an example. If you use it to connect with your customers, you need to create a proper design. Everything is important here. For starters, you need a logo that attracts attention. If people are coming from your website, the first thing they should see is something they’re familiar with. And a logo is perfect for this. It’s a vital part of your visual branding, so don’t try to save money on it.
Furthermore, all the information should be easy to find. You don’t want people digging through tons of useless posts to find the content they were expecting. This is also true for Twitter or any other social media platform for that matter. Give your audience the information they need, and they’ll look at you as an authority. And when you get to that point, you can bet they’ll visit your store.
Special treatment for ads
We wouldn’t be able to give you an answer to ‘How is social media impacting web design?’ without talking about ads. You see, with each day, there are more new users of social media. People use them to stay in touch with their friends, get the latest news, or follow the pages they’re interested in.
At the moment, Facebook has more than 2.85 billion users. And that number is only going to rise. So, you as a business can use it to reach almost anyone. Of course, Facebook helps you do that with their tools. You can choose the parameters, create your target audience and show your ads only to them. It’s an offer that no other media channel can give you.
However, you can’t use the same design for every platform you have an account on. On the contrary, it needs to be adapted for every site. The idea is to grab the attention of the audience and pursue them into clicking on your ad. And when they do, you get a lead or a sale. It’s as simple as that. But, for the best results, you want to be aware of the future of social media marketing. It’s all about the trends, and you need to know which of them to track.
Social media users are sprinkled with interactive and exciting content every day. Not surprisingly, people liked this, and they got used to it. So, now you need to guide your web design in that direction. In essence, the savvier your web designer is, the better it is for your business. Ideally, the design of your website and your social media pages should be the same. Consistency is the key here. You want people to feel at home on all of your pages.
Another thing you should pay attention to is encouraging visitors to interact. Try to draw their attention to essential links or features. Don’t be afraid to look at the analytics, either. From them, you can learn what people like and dislike about your page. Use that information to make it better and more enjoyable for all of them.
Images and social media
Most social media is built in a way that it’s easy to share images. But believe it or not, before them, the internet was a lot less picturesque. There was no eye candy, and everything was text-based. Luckily, things have changed, and now, many companies are choosing to have sites with lots of pictures on them.
That, of course, doesn’t mean that you should stop writing for your blog. It’s still a great source of information for your audience. However, you can make your blog work harder for you by adding more images in it. You can even use videos to explain what you’re writing about better. Doing such things will drive interactions. And that’s what you should aim for.
So, how is social media impacting web design? As you can see, in many ways. Things are changing in front of our eyes. And we just need to be smart enough to see what changes are happening and follow them along. Whoever manages to do that won’t have any problems with their online presence.