Dos and Don’ts of Marketing Your Business on Pinterest

In this technological era that we live in, the internet has become the primary marketing tool for every type of business. Whenever clients need a specific product or service, they immediately search for it online. Therefore, digital marketing has become essential for a company to thrive. Now, there are many ways to promote your business online; one of the best ones is Pinterest. This is one of the most popular social networks in the world, which means it can attract many clients to your business. However, if you want to make the most out of it, you can’t just randomly post everything you might think is relevant. So, here are some of the dos and don’ts of marketing your business on Pinterest.

Dos of marketing your business on Pinterest

Since so many products are promoted on Pinterest, you need to find ways to make your business stand out. Here are some of the dos of using Pinterest for marketing that will help you attract more clients.

1. Identify your target audience

When it comes to digital marketing, identifying and aiming at your target audience is critical. On the one hand, you can’t expect everyone to be interested in what you’re selling. On the other hand, focusing on a limited target audience is also bad for business. So, use your imagination to determine who might benefit from your products or services. This will help you create valuable and appealing content.

2. Concentrate on image quality

While many online platforms focus on words, Pinterest focuses on images. And this is great because it puts the spotlight on your products. But at the same time, you have to pay special attention to image quality. And you should know that having great visuals doesn’t only refer to posting high-resolution images. You also have to ensure that the images you use are interesting and engaging for your target audience.

3. Post regularly

The golden rule of marketing your business on Pinterest is to generate regular pins. And this applies to any social media platform. The main reason for this is that it engages your audience and it maximizes your business’s exposure. And don’t fall into the trap of repining old content because your audience will get bored and lose interest. Focus on new and exciting pins to attract more users.

The Pinterest page on the screen of a laptop.
One of the critical dos of marketing your business on Pinterest is to generate new pins regularly.

It’s also good to know that on Pinterest, you have the option to use rich pins. This feature enables the user to see your products’ stock level and price in real-time. And this is great because it can determine clients to buy immediately before the stock runs out.

4. Use keywords

Keywords are essential no matter what type of digital marketing tool you use. And Pinterest is no different. It works just like a search engine. So, if you want your pins to show up on top, you must ensure that you use the right keywords. Moreover, it’s not just about using the most relevant keywords but also about including them in the titles and descriptions of your pins.

A photo of the Pinterest search bar and some key search categories.
If you want to get the best results, make sure you use the right keywords.

5. Consider using an automation system

Since pinning regularly can be very stressful and time-consuming, you should consider marketing automation. This can make it easier for you to stay on top of things. There is a wide range of software that can automate many of your tasks and help you save time. For example, you can use them to schedule your pins for an entire week. This way, you can create all the content at the beginning of the week and let the software publish it at optimal intervals.

Don’ts of marketing your business on Pinterest

If you’re a beginner in digital marketing or just started using Pinterest, there’s a lot you don’t know. However, there are some common mistakes that you can avoid. So, here is what not to do on Pinterest.

1. Don’t use Pinterest separately

To attract as many clients as possible, you shouldn’t use Pinterest separately. Specifically, you should promote your Pinterest profile on every platform you use to market your business. This will attract more followers and make them more engaged.

The social media folder on a mobile phone
Failing to promote your profile on other platforms is one of the don’ts of marketing your business on Pinterest.

2. Don’t pin irrelevant things

Just because you have to stay active on Pinterest doesn’t mean you can pin irrelevant content. This will make users lose interest, and your business will suffer. So, keep it interesting and engaging. And whenever you lack the time or inspiration, know that it’s ok not to pin your content. You can just pin quotes or attractive images that relate to your business.

3. Don’t forget the pin button

If you want people to share your images and content, don’t forget to add the pin button on your website. This might seem like a small thing, but it’s essential. The reason for this is that sharing attracts more followers. And the more followers you have, the more successful your business will be.

4. Don’t link your homepage

If you want your business to thrive, it’s essential to generate pins with appropriate links. So, don’t link all your pins to your homepage. Nobody will have the time and patience to search the entire website for the product they are interested in. Therefore, ensure that every pin leads to the correct product page.

5. Don’t forget about optimization

If you want digital marketing to work, you have to optimize your website. And it’s not just about adding that pin button to your content. You also have to make sure that your website is user-friendly, has an appealing design, and works properly. And if you don’t have a blog, you should consider creating one. It will enhance the user experience and make people more likely to share your content.

Conclusion

If you own a business and want it to thrive, you must use digital marketing. And Pinterest is one of the tools that can help you do that. However, before you start, consider these dos and don’ts of marketing your business on Pinterest. You will know how to make the most of Pinterest and avoid some of the common mistakes.

 


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