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You can’t be random with Twitter; it has to have a real strategy and real goals. It also needs to have a personality that reflects your company. And this social media platform has to fit within the goals of your overall marketing efforts, using hashtags, keywords, and cross pollination in a way that makes sense.Read More
With this guide to serve as a blueprint, you might be able to see the ways your campaign has been under performing and identify which components need attention.Read More