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I help businesses not suck at social media marketing.

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Latest on the Blog

Data Privacy and Security on Social Media

Your personal data is being sold and is worth way more to the loyalty card company than any fucking coffee machine.

4 Ways Ethical Advertising Practices Affect Your Business

To avoid a disastrous scenario, it’s best to follow a set of ethical advertising practices so that you can attract the traffic of the target audience you want instead of alienating or offending them.

Guest Blog: 6 Features to a Killer Social Strategy

You need to come up with an awesome social media strategy to ensure that you’re doing social media marketing right. (There’s no point in doing FB or Insta badly — you’ll just be talking to thin air. And thin air won’t buy your products).

creating content your audience wants

Don’t pretend to “know” what your audience wants, listen for it

(INFOGRAPHIC) There are a lot of layers beyond just social media that help you to converse better with your customers and to be a part of their conversations.

Facebook organic reach isn’t dead, you just need to stop posting crappy content

When I read blog posts that lead with “Organic Reach is Dead” but then list ways on how to improve your posts to get organic reach, I’m like… WTF. If you say organic reach is dead, why the are you giving tips on how to improve your organic reach!?

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Social Media Strategist & Consultant

Beverley Theresa is a Social Media Strategist located in Edmonton, Alberta. Her unconventional approach and brutal honesty has led her to work alongside everyone from entrepreneurs to national c-suite level executives. On a day to day basis, she is immersed in the world of social media, using her hands-on experience to help clients run their social media marketing strategically and confidently.