SOCIAL MEDIA CHANGES, TACTICS & STRATEGIES

What's New On The Blog

Caution: These Content Marketing Strategies Will Skyrocket Your Organic Traffic

April 12, 2018

At this point, just about everyone knows how crucial content marketing is for building an authoritative online business — a brand that a well-defined audience can trust for valuable insights, advice, and ultimately their purchase decisions.

Creative Event Marketing Tips & Ideas

March 16, 2018

Event marketing isn’t as straightforward as it may seem. Having a plan and being creative with what that plan includes is a huge leap towards having a successful event. Online Resources for Event Marketing There are many online resources that can help guide you through the marketing planning process. And you definitely need one. Too …

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Canadian Digital Marketing Conferences to Attend in 2018

March 2, 2018

A handy list of social media and digital marketing conferences and summits happening in Canada in 2018. Which ones will you be attending?

how to beat writers block

Combat the Block – How Content Marketers Overcome Writer’s Block and Write Faster

February 9, 2018

The reality is that even some of the most successful, high profile marketers find themselves facing writer’s block with some degree of regularity. In its worst forms, “creative constipation” can result in lousy, boring blog content – or maybe no content at all.

2018 instagram changes to api

2018 Instagram API Changes Will Murder Influencers

February 5, 2018

Instagram announced at the end of January that they’d be making some API changes this year. Like, MAJOR API changes. Read more to see how they’ll affect you.

contractors and construction digital strategy

Make Your Mark in the Contracting Industry with a Solid Web Strategy

February 1, 2018

Regular social media posting combines with consumer interaction for content marketing and customer service boosts. And tracking comments on social media and reviews on the internet (claim your Google My Business page!) helps you manage reputation — essential for trust building.

optimizing content for smartphones

The Click & Bounce: Content Marketing & The Importance of Mobile

January 15, 2018

A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.

Social-Media-and-Post-Secondary-Institutions

How Social Media Affects Post-Secondary Choices

January 5, 2018

Stop thinking that people only use social media for connecting with friends and family. People are using it for all sorts of reasons, whether they realize it or not.

a look back at 2017

2017: Social Media Strategist Life

January 1, 2018

By now you’ve probably read a million blog posts and social media posts about how 2017 is gone and Happy New Years blah blah… I wanted to jump on the bandwagon because there were actually many changes that happened in 2017.