SOCIAL MEDIA CHANGES, TACTICS & STRATEGIES

What's New On The Blog

Facebook organic reach isn’t dead, you just need to stop posting crappy content

June 12, 2018

When I read blog posts that lead with “Organic Reach is Dead” but then list ways on how to improve your posts to get organic reach, I’m like… WTF. If you say organic reach is dead, why the are you giving tips on how to improve your organic reach!?

Gaps in the Strategy: Where are Your Advertising Efforts Failing?

June 5, 2018

Once you’ve improved your marketing campaign, it’s essential never to be complacent. Don’t sleep!

5 Branding Trends You Should Know Before Even Starting Your Business

May 27, 2018

Branding improves recognition of a business and enhances the value of a business that makes it easy to acquire customers’ attention. Since it represents the ideas and mission of the company now and for years to come, brand your biz with caution!

How to Successfully Target Ads on Facebook… Like Russia.

May 10, 2018

Low CPC, creative use of Facebook Pages and Groups… These are tactics the IRA used in promoting their political agenda. See a small sample of the 3,500 ads, targeting that was used and how they achieved using social media marketing to reach millions of Americans.

5 Chrome Extensions to Make Social Media Management Easier

May 9, 2018

Managing your social media accounts can be time-consuming, and the last thing you want is for it to be difficult and frustrating when it comes to curating content. You’re a busy person so here’s a list of my top five favorite Chrome extensions to help make your social media management easier.

Edmonton Social Media Marketing & Personal Branding Event

April 27, 2018

One thing I love talking to people about is personal branding. Which is why I’m extra excited for this upcoming event! I’ve partnered up with the talented folks at Edmonton’s NextGen for their speaker series and will be presenting on May 9th at 99ten in Edmonton. If you’re an Edmonton entrepreneur, freelancer or even someone …

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Caution: These Content Marketing Strategies Will Skyrocket Your Organic Traffic

April 12, 2018

At this point, just about everyone knows how crucial content marketing is for building an authoritative online business — a brand that a well-defined audience can trust for valuable insights, advice, and ultimately their purchase decisions.

Creative Event Marketing Tips & Ideas

March 16, 2018

Event marketing isn’t as straightforward as it may seem. Having a plan and being creative with what that plan includes is a huge leap towards having a successful event. Online Resources for Event Marketing There are many online resources that can help guide you through the marketing planning process. And you definitely need one. Too …

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Canadian Digital Marketing Conferences to Attend in 2018

March 2, 2018

A handy list of social media and digital marketing conferences and summits happening in Canada in 2018. Which ones will you be attending?