SOCIAL MEDIA NEWS, STRATEGIES & TACTICS

Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

types of digital marketing

What Type of Digital Marketing Best Fit Your Small Business?

Digital marketing has become prevalent among many businesses, locally and globally. Almost every business owner is at par with this form of marketing.

digital marketing mistakes

Common Mistakes People Make in Digital Marketing

The digital age has made it easier than ever to market your business online. Unfortunately, this also means that you have a lot of competition out there, and the stakes are high. It is easy to make mistakes when trying new tactics or market your business, but you can avoid some common ones.

social media visuals

What Makes For Great Social Media Visuals?

Here, we’re going to look at some of the types of images that perform best across social media. If you work a little harder to incorporate these styles of imagery into your posts, you can start seeing a major change in your average engagements.

A group of people using their mobile phones.

The Different Types of Social Media Marketing

You need social media for business today. But do you know about the different types of social media marketing and how to benefit from them?

business tools

5 Tools Your Business Should Be Using

Here are the top tools your business should be using in 2021 to run smoothly and grow in the long term.

A man holding a phone with an Instagram page open on it

Social Media Marketing Trends for 2021

Over the past few months, there was a shift in how brands promote themselves on social media. The number of users is growing at an incredible pace, and companies need to find new ways to engage them. And to do that, they must know all the social media marketing trends for 2021.

common marketing mistakes

The Common Marketing Mistakes To Avoid

Of course, any marketing is better than no marketing (within reason, anyway). But it’s not just a matter of getting some marketing strategies up and running that’ll make a difference. The quality of your strategies will be key.

how to manage bad publicity

How To Manage Bad Publicity When It Involves Your Business

Whoever said that there’s no such thing as bad publicity, said so before the Pepsi and Kendall Jenner fiasco.

Marketing Metrics That Can Make the Biggest Impact

Marketing Metrics That Can Make the Biggest Impact

Figuring out the best marketing metrics to make a big impact will help you to run your business more efficiently and use marketing more effectively.