Social Media News, Changes & Tactics

Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

optimizing content for smartphones

The Click & Bounce: Content Marketing & The Importance of Mobile

January 15, 2018

A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.

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How Social Media Affects Post-Secondary Choices

January 5, 2018

Stop thinking that people only use social media for connecting with friends and family. People are using it for all sorts of reasons, whether they realize it or not.

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a look back at 2017

2017: Social Media Strategist Life

January 1, 2018

By now you’ve probably read a million blog posts and social media posts about how 2017 is gone and Happy New Years blah blah… I wanted to jump on the bandwagon because there were actually many changes that happened in 2017.

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are 280 characters working on twitter

280 Characters on Twitter & Why We Can’t Have Nice Things

December 6, 2017

Twitter recently changed their character limit from 140 to 280. How are people using the opportunity to double their message length?

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how to get my business found online

Guest Post: How to get your business found online

November 23, 2017

People nowadays expect information about any product, service, company, or brand with just a few keystrokes. So how can you get your business show up?

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tips for creating a digital communication strategy

How to Create a Digital Marketing Strategy

November 19, 2017

If you’re not fucking passionate about what you do and love your own product or service you will have a difficult time implementing a plan.

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twitter changes to 280 characters

ICYMI: Twitter is moving to 280 characters

November 2, 2017

The reason why I like the 140 character limit is that it’s quick, concise, no filler. I also like the challenge that comes with trying to condense tweets into that short of space.

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Edmonton Social Media Training

October 31, 2017

Social media, while not what it used to be, is necessary for growing businesses and is an essential part of an overall marketing strategy and plan.

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review of the social media app post planner

Post Planner Review: A Social Media Engagement Tool

October 28, 2017

I’ve always been really iffy when it comes to choosing links to share. Tools say they will have the most valuable and engaging, but it has been disappointing in the past.

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Step Up Your Digital Marketing

Social media marketing will grow your business, create loyal customers, connect you with your community and generate more sales and leads.

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