Social Media News, Changes & Tactics

Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

Creative Event Marketing Tips & Ideas

March 16, 2018

Event marketing isn’t as straightforward as it may seem. Having a plan and being creative with what that plan includes is a huge leap towards having a successful event. Online Resources for Event Marketing There are many online resources that can help guide you through the marketing planning process. And you definitely need one. Too …

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Canadian Digital Marketing Conferences to Attend in 2019

March 2, 2018

A handy list of social media and digital marketing conferences and summits happening in Canada in 2018. Which ones will you be attending?

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how to beat writers block

Combat the Block – How Content Marketers Overcome Writer’s Block and Write Faster

February 9, 2018

The reality is that even some of the most successful, high profile marketers find themselves facing writer’s block with some degree of regularity. In its worst forms, “creative constipation” can result in lousy, boring blog content – or maybe no content at all.

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2018 instagram changes to api

2018 Instagram API Changes Will Murder Influencers

February 5, 2018

Instagram announced at the end of January that they’d be making some API changes this year. Like, MAJOR API changes. Read more to see how they’ll affect you.

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contractors and construction digital strategy

Make Your Mark in the Contracting Industry with a Solid Web Strategy

February 1, 2018

Regular social media posting combines with consumer interaction for content marketing and customer service boosts. And tracking comments on social media and reviews on the internet (claim your Google My Business page!) helps you manage reputation — essential for trust building.

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optimizing content for smartphones

The Click & Bounce: Content Marketing & The Importance of Mobile

January 15, 2018

A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.

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Social-Media-and-Post-Secondary-Institutions

How Social Media Affects Post-Secondary Choices

January 5, 2018

Stop thinking that people only use social media for connecting with friends and family. People are using it for all sorts of reasons, whether they realize it or not.

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a look back at 2017

2017: Social Media Strategist Life

January 1, 2018

By now you’ve probably read a million blog posts and social media posts about how 2017 is gone and Happy New Years blah blah… I wanted to jump on the bandwagon because there were actually many changes that happened in 2017.

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are 280 characters working on twitter

280 Characters on Twitter & Why We Can’t Have Nice Things

December 6, 2017

Twitter recently changed their character limit from 140 to 280. How are people using the opportunity to double their message length?

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Step Up Your Digital Marketing

Social media marketing will grow your business, create loyal customers, connect you with your community and generate more sales and leads.

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