SOCIAL MEDIA NEWS, STRATEGIES & TACTICS

Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

consumers on social media behavior

The Impact of Social Media on Consumer Behavior

What is the impact of social media on consumer behavior? This is a very important question, and here is where you can find the answer!

how to conduct social media audit

Essential Tips for Conducting a Social Media Audit

If you are looking for ways to improve your online presence, then conducting a social media audit is a must. Let’s find out how to do it.

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The Dos and Don’ts of Facebook Advertising

Have you ever wondered what the dos and don’ts of Facebook advertising are? If you are creating an ad campaign, this is what you need.

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6 ways to improve your social media ROI

Here are some of the best strategies to improve your social media ROI. Learn what works, and how to approach this project.

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Dos and Don’ts of Marketing Your Business on Pinterest

In this technological era that we live in, the internet has become the primary marketing tool for every type of business. Whenever clients need a specific product or service, they immediately search for it online. Therefore, digital marketing has become essential for a company to thrive. Now, there are many ways to promote your business […]

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How To Balance Remote And In-Person Working After The Pandemic

Ever since the Covid-19 pandemic, the modern workplace has seen some major changes. Many people lost their jobs and certain sectors suffered more than most, such as hospitality and food services. It’s been especially difficult for small business owners, providing yet another challenge. The pandemic revealed certain weaknesses in many businesses and showed the importance […]

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How to use cross-channel marketing to grow your business

If you want to learn how to use cross-channel marketing to grow your business, this is the article you’ve been searching for.

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5 Reasons Digital Marketing Is Essential For Your Business

Digital marketing is something that every business can benefit from, no matter how big or small, no matter what sector it relates to.

Building brand loyalty on social media for mobile users.

Leveraging Social Media To Build Brand Loyalty

Is your social media profile doing enough for your brand’s marketing? Here’s how you should be leveraging social media to build brand loyalty.