Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

working from home messy desk

5 Work From Home Tools You Didn’t Know You Needed

As someone who has been working from home for the past 3-4 years (I love it!), I decided to share some recommended tools you may not be using but should consider!

mavsocial walkthrough

Review: MavSocial Social Media Management Tool

I first heard about MavSocial when I was looking for a new social media management tool. It has some small quirks that can be considered a deal breaker, but I feel like it does have a lot of potential to (someday) be a great replacement for Agorapulse, Hootsuite or Sprout Social.

ontario social media

How to use social media… In Ontario!

At the end of March I’m off to Brantford, Ontario to host “Kick It Up on Social”. What is it? It’s a three hour social media workshop hosted by the City of Brantford’s Business Resource Centre (BRC).


Running out of content ideas? Try these!

Thinking of content, whether it’s for your blog or social media posts, can be a pain. Have you ever just stared at your computer screen, ready to pull your hair out because you can’t think of what to post next?

social media unfollows

Top reasons you’re losing social media followers

When starting your business I bet you never thought that losing social media followers would be something you worry about. While losing a few followers from time to time isn’t necessarily a cause for alarm, the constant loss of followers is.


Social Media Optimization / SMO… What is it? How can you apply it?

Similar to how Search Engine Optimization (SEO) optimizes websites for search engines, the same thing applies to SMO… Literally optimizing your website for social media marketing.

dominating social media

A quick way to learn social media marketing

Earlier this year I was asked by Search Engine Journal to write a chapter in their new book, How to Dominate Social Media! Download your free copy here!

easy sales funnel to try

The 5 Stages of The Blog Sales Funnel And How To Use Them

The same old marketing and customer acquisition tactics simply won’t resonate anymore. Customers can see past them and require new tactics to be acquired and marketed to successfully.

social media tactics try now

7 Social Media Marketing Tactics for Your Business

You’ve finally gotten the capital that you needed to start your business; the next hurdle is growing your brand. If your business is going to be the next zillion-dollar company, you have to ask yourself, “How can I grow my sales?”.