Hi, I'm Beverley Theresa.

Being in the social media marketing space for over a decade has taught me a lot of lessons. First, if you're too busy to learn how to use social media to market your business or organization, hire someone who specializes in it. Second, if you don't have the budget or capacity to take on a specialist, do it yourself.

My career in digital marketing started while being an Associate Analyst at one of Canada's leading market research firms. I was largely active on Twitter (my first love!) and from there businesses noticed my use of the platform and wanted to know how to use it to market themselves.

A few years later and with the experience of working with businesses on their social media presence, I started the social media department at one of Alberta's largest digital marketing agencies. I then decided to launch off on to my own to provide a better client care and expand the work I was doing.

I'm not going to lie to you, social media isn't the easiest thing to learn. You might find yourself asking:

• Should we be on TikTok?
• How often should we be posting?
• What should we be posting?
• What the heck does "quality content" actually mean?

Those can be confusing, amirite?

From working with clients locally and internationally, I can tell you that every business has the same issues when it comes to social media marketing. Another thing in common is: they knew when it was time to get help.

You CAN be confident in business presence online. Whether you hire out for social media management or get training or consulting on using social media strategically, at the end of the day, your social media can assist with brand awareness and help with the bottom line: convert followers into paying clients.