Some organizations I've trained
To be seen and heard in the noisy world of social media, you need all of your employees on the same page posting relevant, on-brand, and engaging content, not fluff! Let’s face it, cat memes are great for personal accounts (I love cat memes) but do they represent your company in the best way?
In one session, I can have everyone on board with a strategic and effective plan that showcases your brand and gets you noticed so you can achieve your social media goals!
I know how hard it can be to get one person trained on social media, then, in turn, have them train your salespeople or other in-house marketers. Things get lost in translation. Cut out the middle learner and get your team on the same page, running social media strategically and quicker than if you only trained one team member.
Whether you need an introduction to social media marketing for business-use, a solid foundational understanding of specific channels or guidance on specific strategy and tactics, I will help your team to achieve your goals.
Educational & Engaging Social Media Training for Your Team
Tailored toYour Business
Actionable Takeaways
PracticalStrategic Advice
Valuable Learnings
& No BS
"Great humor and super knowledgeable about all things social media marketing, things you didn't even know existed! Beverley is not afraid to say it how it is, she's your no bullshit presenter that people love to hear from."
- Brenda Sargeant, Social Media Breakfast Organizer
What do you want to learn?
Social Media 101
Platform Specific
Inbound Marketing
Hashtags, likes, retweets, impressions, reach... Kickstart your business' use of social media. Learn about the most popular platforms, best practices and how to incorporate social media into your online marketing strategy.
Interested in learning more about how to strategically use a specific social media channel? We can talk Twitter, LinkedIn, Facebook, Pinterest, Instagram, Periscope or Quora.
Inbound marketing attracts clients to your business by using content. It's a simple strategy that has huge returns and is a more cost-effective way to convert "fans" and strangers into customers.
Digital Marketing 411
Personal Branding
Fully Customized
What is digital marketing? Search engine optimization? Pay per click? Linkbuilding? It's not enough to throw up a website and call it a day. Gain a clear understanding of online marketing and what strategies and tactics have huge advantages.
Brand yourself to stand apart from the competition. People remember you, learn how to package yourself as a thought leader and the go-to person in your industry by using social media marketing.
I'll dig deep to figure out what exactly your team is having issues with when it comes to social media and digital marketing. I'll create and present a comprehensive training package tailored to your needs to empower your team with the knowledge and training necessary.
"It’s important for entrepreneurs to learn skills beyond how to raise capital, and Beverley’s class was a welcome introduction for many of them to understand what social media is (and isn’t) good for when it comes to a business. She lives and breathes this world, and approaches it with a very experienced and practical approach that created a lot of “a-ha” moments for me and the entrepreneurs in our program!"
- Arden Tse, Venture Mentoring Program, University of Alberta
Corporate & Group Social Media Training Delivery
Webinars
Webinars are a great way to implement training when it's not convenient for everyone to gather together in one space. Your teammates can log in at a specified time or watch a recorded replay if they can't make it.
LIMITED TO 2 SPOTS PER MONTH
On-Site Training
I'm based in Edmonton, Alberta, but of course I'd be happy to come to you. Nothing beats learning in a face to face environment. You provide a projector or smart TV and I'll bring the knowledge, printed workbooks and everything else applicable.
ACCEPTING NEW BOOKINGS
What to expect from hands on training
- Training is fully interactive to engage with the audience
- Tactical, relevant tips and advice your team can implement right away
- Content will focus on the WHY and HOW to execute strategies, not just outlining WHAT the strategies are
- Tools and resources to help you streamline the social media process
- Workbooks, templates, exclusive ebooks only available to my training groups
Trust me, I've attended snorefest training sessions and they were freaking brutal. Social media is something many companies are still trying to wrap their heads around, but that doesn't mean training needs to be boring.
Plain language
No industry lingoReal-life examples
Measurable resultsInteractivity
Not talking AT youEngaging content
No naps
