General Digital Marketing

How to Know if Your Digital Marketing Strategy is Working

To avoid wasting time and money, it’s important to choose strategies that are most likely to perform well for your business. Once you’ve done that, you’ll need to evaluate it for effectiveness to make sure it’s working.

digital marketing strategy improvement

4 Proven Ways to Improve Your Digital Marketing Strategies

With trends changing by the hour and many brands rising to the occasion, competition has become a norm in digital marketing. Here are the top four ways to improve your digital marketing tactics to set your business apart.

business after quarantine

From Surviving To Thriving: How To Boost Business After Lockdown

There is no doubt that for the vast majority of businesses, the last few months have been incredibly tough, to say the least. With lockdown measures now being eased all over the world, it’s time for companies to switch their attention from surviving to thriving. If you’re on a mission to boost your business, here are some strategies to consider today!

Improving Customer Experience to Grow Your Business

Customer experience is crucial when it comes to growing a business, whether yours is online, based in the “real world”, or a combination of the two. When we offer a great customer experience, we keep our customers happy.

Managing your business and marketing during this weird time

Last week I had a chance to participate in the Co. Lab’s Hypothesis webinar series. We had an honest chat about how we’re each handling the COVID-19 weirdness and answered questions from viewers on how to market themselves at a time like this.

Running out of content ideas? Try these!

Thinking of content, whether it’s for your blog or social media posts, can be a pain. Have you ever just stared at your computer screen, ready to pull your hair out because you can’t think of what to post next?

social media unfollows

Top reasons you’re losing social media followers

When starting your business I bet you never thought that losing social media followers would be something you worry about. While losing a few followers from time to time isn’t necessarily a cause for alarm, the constant loss of followers is.