Social Media Marketing

Similar to how Search Engine Optimization (SEO) optimizes websites for search engines, the same thing applies to SMO… Literally optimizing your website for social media marketing.

Earlier this year I was asked by Search Engine Journal to write a chapter in their new book, How to Dominate Social Media! Download your free copy here!

You’ve finally gotten the capital that you needed to start your business; the next hurdle is growing your brand. If your business is going to be the next zillion-dollar company, you have to ask yourself, “How can I grow my sales?”.

More often than not, the best content is literally outside your front door. It’s relevant, it speaks to your customers and it is often exactly what they’re looking for to begin with.

The one thing to remember is that your business is you, you’re passionate about it, if it fails, it effects you the most. Use this information to guide you through the process of managing your business’ social media.

Using automation to schedule each post is a great way to cut down on the amount of work you do and the things you remember. But, outside of the scheduled posts, make it a point to spend some time on each platform that you use so that you can respond to posts, share other people’s posts, and engage with your audience.

Social media seems to be a “necessary evil” when it comes to business, especially if you rely heavily on the internet to generate warm leads. With all of the various social media channels out there, it can be a freaking challenge to manage them.