Social media marketing can suck.
... If you don't have a solid, clear strategy.
Remember that old person saying, "Failing to plan is planning to fail"? This definitely applies to social media marketing. The majority of businesses have no plan, they aren't thinking ahead to the next quarter, let alone the next month or even week (sometimes even the next day, but I won't even go there). While posting on the fly definitely keeps your social media accounts active and alive, it's a waste of the time you could be concentrating on other things... and it's not strategic.
Without a strong strategy aligned with business goals you're giving the advantage to your competition.
A Social Media Strategy Ensures:
> Posts are on brand, on strategy and result in your #1 goal: SALES.
> Paid social media advertising is tactically executed, ensuring you get the most out of your marketing budget.
> Content planning is done ahead of time, whether it's monthly or quarterly, which leaves time to focus on your business.
> The metrics you look at are the ones that actually matter.
> Time spent on social media is being guided by a strategic plan, no more second guessing.
> Your audience is growing at a quicker pace. Awareness = people finding you and entering your marketing funnel.
... Basically, with a solid social media marketing strategy and plan, you're ensuring you reach the right audience with the right content that will deliver sales. No more posting off the cuff fluffy shit that doesn't convert.
"Beverley challenged us to spend the time to really look hard at things and reconsider our digital content.”
- Arseni Temirov, Founding Partner Hire You On
"She immediately looked at what we’d already done and noticed opportunities we had missed and corrected our oversight."
- Tammy Lee, Organizer of Edmonton’s Stupid Shit Nobody Needs & Terrible Ideas Hackathon
Purchase a 100% Custom Social Media Strategy & Planning Package
Yes, you can Google "How to make a social media strategy" or "How to plan social media", but if you're not familiar with the social media marketing for businesses landscape, you might just be shooting yourself in the foot (or whatever that saying is). As an experienced social media strategist, I have created dozens of customized strategic documents and planning guides for both mom and pop businesses to national brands.
No two strategies are the same, just as no two businesses are the same. Don't trust a template to tell you what to do for marketing. Having a strategy and planning document tailored to your specific needs and your industry needs without having to second guess the information will ensure you're on top of your game.
What's included in a customized Social Media Strategy & Planning Package?
> Audit of your company's existing social media efforts including your current social media strategy, content, tactics and marketing tools being used.
> Analysis of up to three competitors' social media marketing efforts. See what they're doing right (and wrong!) so you can one up them.
> List of tactics to implement (and how!) to reach your specific business goals and objectives.
> Strategic planning and choosing and creating content that converts.
> Specific ways to step up engagement and offer value to your customers/prospective customers on social media.
> How to decode social media analytics and which measurements actually matter.
> 120 minutes of consulting time after email delivery of package
... So ditch the templated PDFs that show you how to create your own strategy. How do you know if you're even doing it right?
In addition to the list on the left, you'll also receive:
> Industry standard planning templates (marketing calendar, content calendar and editorial calendar) with easy to follow instructions.
> List of recommended resources tailored to your needs to make planning and keeping up with the ever changing social media channels easier.
> High level recommendations on digital marketing, SEO and user friendliness of your website.
Do I Need a Social Media Strategy and Plan?
Not sure yet? Having a customized social media strategy will answer these questions (and more) for you:
> How do I find my target audience on social media? How do I up my brand awareness?
> Are my social media tactics working?
> I see my competition doing X, Y, Z on social media, how can I be better than them?
> How do I engage and attract attention from prospective leads?
> Am I sharing and creating the correct content?
> What's the best way to measure my return on social media? Am I spending too much time/money focused on it?
> How do I used paid advertising effectively?
"Working with Beverley has been an amazing experience, she provided guidance and intelligence in blind spots that I had. She was always readily available to assist me and my business and always had our interest at heart and her passion for social media and marketing is so contagious."
- Theresa Baretta, Business Systems & Workflow Coach, Loop Link
But, really, is it for me?
A custom, tailor-made social media strategy and planning package is for you if:
> You are tired of doing courses or webinars that tell you what you need to do but not actually HOW to do them.
> You know how you want to position your business online but don't know how to execute your vision.
> You are a business that runs your social media in-house without a dedicated and experienced social media marketer (and by experienced I mean one that has experience running business accounts and not personal ones!).