Running a social media campaign is a lot of work but if it’s not working for you, you need to come up with a new strategy. Starting over can be frustrating if you know what you need to do to make things better can make the process go a lot more smoothly. Here are a few things you can do to turn your struggling social media campaign into something flourishing.
Create New Content
The first thing you can do to improve your social media campaign is to come up with new content. Sometimes things that were working in the past simply aren’t effective anymore. Coming up with new content and copy for your social media ads will help you to improve the effectiveness of your marketing on social media. Sometimes something as simple as changing up the visuals can have a profound effect on the reception your ads receive, don’t be afraid to change things up when you’re getting the response you want. Simple changes to your content can have a huge impact.
Use Data Effectively
Your social media advertising campaign can’t work well if you aren’t paying attention to the data. Customer and market data you have collected can help you to target your audience more effectively. Integrated, data-driven Facebook ads can be an effective tool for lead generation. Look at the data you collect regularly, so you can be sure to change your advertising strategy to match the data you have. Every time a customer makes a purchase or interacts with you online, it makes more data available for you to use to make social media decisions.
Utilize Your Current Customers
Your current customers who are already following you on social media are in an ideal position to help improve your social media presence. Get your current customers involved in producing your content for social media so you can appeal to a broad audience without needing to break your budget. Hosting a contest can be a great way to use your current customers to improve your social media. These customers can like and share content to help you reach a broader audience and use social media more effectively.
Even when you have carefully cultivated your social media presence, you sometimes need to shake things up. This can be intimidating, but you have the tools you need to effectively revamp your company’s presence on social media.
If you need help figuring out your social media strategy, contact me to schedule a call!