Customer experience is crucial when it comes to growing a business, whether yours is online, based in the “real world”, or a combination of the two. When we offer a great customer experience, we keep our customers happy. We make shopping easy for them, and we give ourselves plenty of chances to meet their needs. This improves relationships, increases word of mouth marketing, and boosts loyalty. Bottom line, it makes it much easier to grow a business.
So, here’s a look at some of the best ways that you can improve the customer experience that your company is offering in 2020.
Give them Extra Payment Options
Gone are the days where everyone paid in cash. Even in brick and mortar stores, fewer and fewer people are paying with cash, as more small businesses become cash-free. Online and in-store, we can offer alternative payment options. This means that all of our customers are able to pay with their preferred method, which can make shopping easier, and offer a better experience.
If you are wondering whether you would be better off offering Apple or Android Pay, read this article for a more detailed look at your options, and their pros and cons.
Offer a Concise Product Range
So many businesses make the mistake of trying to offer too much. They think that they need to compete with Amazon and offer their customers absolutely everything. But, the reality is that trying to offer too much often leads to a significant dip in quality and service. You may not be able to meet delivery promises, and you might waste a lot of money carrying vast amounts of stock. You’ll struggle to build a reputation, and you may confuse your customers.
Instead, offer a more straightforward experience. Find something that you do very well, and base your business on it. Focus your energies on creating a small, high-quality, and memorable product range that customers love and work to become the best in your field, however small it might be.
Make the Costs Clear
Over complicated pricing strategies or hidden costs are a huge turn off for customers. You might be tempted to try and make things sound cheaper, to entice new customers, but generally, people prefer a transparent pricing structure, that stays the same.
Be Easy To Reach
Even with a simple service and clear prices, sometimes your customers need to reach you. Make this easy for them by offering different types of communication, including email, telephone, and social media.
Invest in Customer Service
Never make the mistake of neglecting or underestimating customer service. Even if your business is purely online, take the time to get to know your customers, to give them what they need, and to make their shopping experience an enjoyable one. Online, a few personal touches can go a long way.
Get To Know Your Customers
Getting to know your customers is part of offering great customer service, but it also gives you a chance to provide them with the shopping experience that they want. Listen to their feedback, ask what they want from you, and try to make changes to meet their needs.
Do all of the above and do it amazingly, and you’ll see your business start to grow quickly. Nobody wants to deal with a business that has horrible customer service!