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Social Media Marketing Trends for 2021

Over the past few months, there was a shift in how brands promote themselves on social media. The number of users is growing at an incredible pace, and companies need to find new ways to engage them. And to do that, they must know all the social media marketing trends for 2021. If you want people to follow you, you need to give them what they want. So, let’s see what that is.

Less is More Approach

In the past, the more posts you had, the better it was for your business. However, it seems that the future of social media marketing will be different from that. Now, it’s far more important to produce content that feels thoughtful, valuable, and relevant. You must be in touch with the world around you, as this is what attracts people more than ever.

As you can assume, this is an impact that COVID-19 has brought. Marketers started asking themselves questions that they never asked before: ”Does my audience want to hear from me right now?”.

So, compassion and thoughtfulness are two things that you can’t go without further on. You’ll have to think more about the feelings of the people who follow you, and even if that means posting less frequently, you’ll need to go with it. It’s much more important to please your customer than it is to please the algorithm.

Social media marketing trends for 2021 teach us that you need to post less, but all your content has to be high quality.

Alt-tag: A man researching social media marketing trends for 2021.

Production Quality Falls Behind the Content Value

With more and more people working from home, marketing teams had to find scalable production processes that can be done from anywhere. At first, experts saw this as a problem. However, users continued to engage with videos, live streams, and all the other types of content that were lower production quality. And that opened a whole set of new doors.

It made clear that people aren’t as interested in fancy-looking studios and cameras as they are in the content. As a matter of fact, low-quality production feels even more human, and the audience loves that.

So, you don’t have to spend a ton of money on studio time and get the best editors in the industry to get your message across. On the contrary, if you have a good idea and you’re honest, you can film your content with a phone and people will still appreciate it.

Consumers Want Snackable Content

These days, we have more social media channels and apps than we ever did. TikTok, Instagram, Facebook, and Snapchat all crave different kinds of content, yet you need to be present on all of them. It’s not the easiest thing to deal with, but with the proper organization, it isn’t impossible.

Social media attention spans are shrinking very quickly. So, people scroll through their feeds when they’re bored at home, in transit, or anywhere else, really. All of this means that short or ”snackable” content is what you should use to educate people about your brand.

And if you want to widen your reach, social media influencers are the people for the job. In essence, they specialize in this type of content, and if you team up with the right people, you can make a campaign that will bring you incredible results.

People are using social media on the go, and your content needs to go in line with that.

Alt-tag: People in a park looking at their phones.

A Twist to Conversational Marketing

For as long as there are social media, we had conversational marketing. All the brands you love and use allow you to connect with them on social media and message them at any time. However, one of the biggest social media marketing trends for 2021 is the change in tone of these conversations.

In the past, conversational marketing tactics were focused on promotions and making sales as quickly as possible. But now, people want more information to make a purchase. They don’t want to throw their money into the void, and you must help them understand that you’re the right choice.

So, when they write to you on social media, you should spend more time doing the following things:

  • Educating them about the product
  • Helping them learn how to use it
  • Nurturing them to conversion

You want them to feel like they’re talking to a human. The more engaging and helpful conversation you can lead, the more customers you’ll get. And best of all, the people you get on board this way will stay with your brand for a long time.

Video Will Continue to Dominate

It’s no secret that video is the most commonly used marketing content. And although it’s still behind text-based posts when it comes to engagement, it’s clear that it’s here to stay. All the social media sites are amping their video capabilities, so don’t expect video consumption to die out any time soon.

On the other hand, you can expect to see lots of brands streaming live. This is one of the effective forms of content marketing as it brings events right to your customer’s screens. And if they want to but can’t attend them in real life, be sure that they’ll engage online.

Here, you want to embrace that. Answer the questions they leave out in the comments, offer some information they couldn’t get elsewhere, and most importantly, be entertaining. If your live videos are fun to watch, they’ll come back for more every time you stream. And that’s how you build a strong, engaging audience.

A video is a strong tool that can help you grow your audience.

Alt-tag: A phone on a gimbal.

Social Media as Shopping Channels

With more and more brands focusing their efforts on doing business online, platforms like Facebook, Instagram, Twitter, and TikTok rushed to develop more online marketing solutions. Thanks to this, you can now shop directly from your social media app, which many people find convenient.

We don’t have to explain why you should jump on board as soon as you can. It simplifies and shortens the customer journey, and that can’t be a bad thing. You’ll get fewer abandoned transactions, and if you add trust to your social media store, you’ll sell more products. So, don’t think much and add a buy button to your profiles.


If you want to have a strong presence online, you must anticipate the latest trends. However, it can be tricky to know what to prioritize next. And this article on social media marketing trends for 2021 teaches you just that. Focus on your customers and always keep their interests in mind.

Meta: Get to know what are the social media marketing trends for 2021. Learn about the things you need to focus on and improve your strategy.


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