Content marketing has been one of the hottest buzzwords in business over the past few years. Why? It’s unpretentious, authentic, friendly, and cost-effective. In other words, content marketing is the best new way to add value to customers’ lives and gain their trust. Keep reading to find three effective forms of content marketing that can benefit your business.
Blogs are a highly beneficial form of content you can use to improve your marketing strategy. Posting high quality, unique, and relevant blogs on your company website is a great way to demonstrate your expertise in your industry. Blogs offer an endless source of creativity to your marketing campaign. You can write how-to articles, informational blogs, promotional posts, and tons of other types of content.
Investing in blog writing as one of your main content marketing methods is a great way to increase your visibility online. Successful blog posts can generate conversation from your social media followers, allowing you to create a loyal readership.
Video marketing is one of the best ways to engage with your potential customers online. The majority of people watch online videos every week, and some even watch them daily. Video marketing leads to 80% more conversions than text-based marketing techniques.
One reason why video is so effective is because it sells an experience, rather than a product. This comes off as more authentic and less pretentious than traditional advertisements. Studies show that four times as many customers would rather watch a video about a product than read about one. If you haven’t created your video marketing strategy yet, you should get started as soon as possible. It can build your brand awareness, boost your online visibility, and reach your target audience.
Visual content is another form of content marketing which you shouldn’t underestimate. The popular adage, “a picture is worth 1000 words” is true when it comes to content marketing. People prefer images because they’re quick and easy to understand. Visual content is a great way to give a good first impression to your customers in only seconds. Make sure to include high-quality images on your website and all your social media platforms. Think about sharing infographics, graphs, screenshots, and professional photography.
As you build your content marketing strategy, don’t forget to include blogs, video, and images. These are three of the most effective forms of content that will add value to your brand and help you attract more potential customers.
I can help you to figure out a good strategy to help your business be able to grow. Contact me to get started!