Digital marketing can be great for businesses – as long as it’s working. Not all strategies are appropriate for all businesses. To avoid wasting time and money, it’s important to choose strategies that are most likely to perform well for your business. Once you’ve done that, you’ll need to evaluate it for effectiveness to make sure it’s working.
Look at the Numbers
Analyzing the numbers is a great way to get a feel for how a marketing strategy is performing. There are different key performance indicators that you should be keeping an eye on. These will help you identify what strategies are effective and may even point you in the direction of why they are effective. If the numbers point towards your digital marketing strategy being effective, you’re set to keep going with it. If not, you may need to reevaluate and find a new strategy to use.
Monitor What Others Are Saying
Monitoring your reviews is crucial because 86 percent of customers read them before doing business. If your marketing strategy is making claims about your business’s products or services, you’re sure to hear about it in reviews if your customers are getting your message. If the chatter is positive, you know things are going well. If it’s negative though, it’s important that you take steps to address the negative feedback as soon as possible. You can do this by responding to the reviews and by fixing the problem that was causing the negative feedback. Doing so may even result in the reviewer changing their review to a positive one. Then everyone wins!
Surveys can be tricky little things for businesses to make work for them. When you do though, it can be an incredibly useful tool. You might ask for information like how the consumer came to find your business, some information about their demographics, and whether or not they were satisfied with their interaction with your business. This can be a great way to find out what marketing strategies are performing and generating leads for your business.
Take measures to increase your survey response rate to improve the effectiveness of your surveys.
Figuring out whether or not a digital marketing strategy is working is important to helping your marketing team be as efficient as possible. Look at the numbers to see how your strategy is performing. Keep an eye on reviews and collect consumer feedback through surveys. These steps can help you determine how effective your digital marketing strategy is.
If your digital marketing strategy isn’t working, why keep it? If your marketing strategy could use a makeover, contact me so I can help you!