Today, technology has caused businesses to change their overall approach to survive. Companies have transformed their traditional business models into an online one or incorporate digital marketing strategies into their existing marketing plans.
American businesses are leaning towards digital marketing, accounting for 27% of the global digital market size.
Are you on the lookout for digital marketing strategies to adopt to boost your business? Here are six areas you should consider.
Social media marketing
Social media’s popularity has led many businesses to use various social media platforms to reach prospective customers. Companies’ social media marketing strategy involves creating and sharing content like images and text on their social media platforms to interact with their target audience.
Influencer marketing is also popular on platforms like Instagram, where businesses work with Instagram users who have many followers to advertise their products and services.
An excellent social media strategy will increase website traffic, raise brand awareness, and help your business communicate with its key audiences.
Search Engine Optimization (SEO)
SEO deals with visibility, which is key to the success of businesses in any environment. Companies use SEO strategy to improve the quantity and quality of traffic to their web pages from search results. In today’s world, consumers depend heavily on web searches for information about everything, including products and services. A reported 88% of consumers will search for what they want to buy before committing to a purchase. Greater visibility in the search results will mean more potential customers!
Since the internet is broad, many local businesses rely on local SEO tactics to increase appearance in search results within their geographical area and reach out to potential clientele. Many business owners attest to the SEO tactic’s efficacy, consider it for your business.
Email marketing
Despite the advent of more sophisticated technology, most businesses still rely on emails as an effective marketing channel. Emails remain the preferred communication choice among professionals, making it an excellent place to reach customers in a more professional setting. By asking customers to sign up for email marketing lists, email generates more clients for businesses. You can also use it to segment your consumers based on behavior and reach out to past buyers to update them about restocks and new recommendations. Emails provide a cost-effective way of promoting your business, which you should take advantage of.
Video marketing
Many digital marketing experts say that video marketing is now central to businesses’ advertising and outreach efforts and that companies who are yet to adopt this strategy are lagging. Under video marketing, brands create video content that targets audiences to promote their products and services, increase sales, and build customer rapport. The video marketing strategy is efficient due to its accessibility and easy-to-consume content because videos are engaging.
You can create personal videos, but it would be best to engage a professional marketing agency for this. Marketing agencies need to invest in the right video equipment that will enable them to exploit the growing demand for professional video adverts. Companies like this should consider renting an iPhone rig and other equipment like a ring light to create quality videos for customers.
Responsive web design
Mobile traffic accounts for about half of global web traffic. E-commerce’s rise demands that businesses looking to stay relevant in this age reach out to mobile consumers. Therefore, companies must optimize their websites for mobile viewing. A vital characteristic of an optimized website is a responsive design. It is essential to get this optimization right because many consumers will access your website through mobile, and a hostile website design will quickly put off prospective customers. Also, you must factor in other screens like tablets and even smartwatches for a wider reach.
Marketing automation
Marketing automation is becoming popular, as Statista predicted the global marketing automation market growth from $15.6 billion in 2019 to $25.1 billion by 2023. Marketing automation is a multifaceted approach that involves targeting customers with automated messages through social media, email, web, and texts. After your business collects customer data through interaction on all these platforms, you have a clearer idea of each customer’s preferences. Marketing automation then targets the right audiences through segmentation. Customers will receive tailored messages in aggregates based on their profiles across these multiple platforms. It would be best to consider marketing automation as a cost-effective and efficient means of reaching customers and boosting your business.
What digital marketing strategies are you currently trying out?