Twitter is not only my absolute favorite social media platform, but a great place to grow your follower base and gain extra exposure. It’s also an amazing platform to get more leads and increase your sales (eventually).
You can’t be random with Twitter; it has to have a real strategy and real goals. It also needs to have a personality that reflects your company. And this social media platform has to fit within the goals of your overall marketing efforts, using hashtags, keywords, and cross pollination in a way that makes sense.