Earlier this year I was asked by Search Engine Journal to write a chapter in their new book, How to Dominate Social Media! Download your free copy here!
You can’t be random with Twitter; it has to have a real strategy and real goals. It also needs to have a personality that reflects your company. And this social media platform has to fit within the goals of your overall marketing efforts, using hashtags, keywords, and cross pollination in a way that makes sense.