how to use a quiz to grow email list

How to use a quiz to get more leads!

I’ve seen quizzes done on other websites and was curious as to how I could implement one on my site…

Enter, Interact Quiz Maker!

(Eiiii, I’m excited to share this tool with you!) Interact is an online tool for creating online quizzes that generate leads, helps segment your audience, and drive traffic to your website. It’s a great alternative to just asking someone to download your lead gen piece and gain more insight into the struggles your audience may be having.

In this post, I’m going to walk you through the same process I went through to create my quiz, maybe it will inspire you to create one for yourself!

Coming Up With Quiz Content

I’ll admit, I was a little bit overwhelmed with wtf I could include in my quiz. For me, working backwards made the most sense.

From past research I know that the majority of my ideal clients have trouble with creating great content and getting engagement on their posts. It only made sense to re-purpose my free 5 day email course on content marketing and getting quiz takers to sign up be the end goal of the quiz.

Building My Quiz

Interact offers over 200 templates for quizzes so I started with a pre-built quiz and hacked it to what I needed it to be. Don’t get me wrong, starting a quiz from scratch is super simple, but honestly, why do I want to start from scratch? Ain’t nobody got time fo’ dat! They actually have a number of categories to choose from, but naturally I looked at the Marketing quiz templates. You can see the one I settled on outlined in red below.

Selecting a Quiz Type

There are three types of quizzes you can set up: Assessment, Personality and Scored. I knew I wanted to do a “Personality” quiz because I wanted the quiz taker to end up in a specific category/personality type as a result.

I originally tried hacking the template by just going through and changing each question but found mapping everything out on paper was easiesr, plus, I’m old school. Need more thorough instructions? You check out this guide from Interact on making an interactive quiz, they walk through the three types of quizzes: Personality, Scored and Assessments.

Here’s the quick and dirty on what I did for my Interact “Personality” quiz:

Step 1: Working backwards, I used three categories that the quiz taker could fall into (quiz results): Content Planning, Maximizing Engagement and Branding Refinement.

Step 2: I wrote out a list of questions and answers related to each category – I used Interact’s template questions (which were actually great) as a base to start from.

I’m not sure what the limit is for how many answers you can add in, but some of my quiz questions have three possible answers and some have four possible answers. I like the flexibility of being able to add as many answers as you want.

Step 3: Mapped each answer to one of the three results.

Grow Your Email List With a Quiz

For my quiz, I wanted people to have the option on whether or not they share their name and email address with me. I’d recommend giving people the option to pass on this! But for those who actually are okay with sharing their email address, Interact integrates with my email marketing provider, AWeber.

email integration of quiz

You can even map specific answers to specific lists or tags! This is awesome for segmenting your list and sending customized messages to each type of quiz respondent. For example, I can send an email about why social media planning is crucial to all the people who said they never schedule their posts.

Building a Quiz CTA & Lead Magnet

The whole goal of my quiz is to get users to sign up for my 5 day content marketing email course because I know it will help them in their content creation. So while I could have used the redirect option for displaying results (sends user to specific built out results based landing page on my site), I figured a CTA would be less intrusive and the quiz taker had the option of clicking it or not… Plus, I’m pretty busy doing client work so I didn’t want to take the time to create three different landing pages (#lazy #priorities).

How to Install a Quiz

There’s a number of ways to share your quiz with your website visitors and social media followers:

You simply select how you’d like to promote your quiz and you’re provided with either a link or code to copy and paste. At the end of this blog post, you’ll see my quiz, I chose “Embed in your website” in order to show you it in this post. But, I actually also created a landing page especially for my quiz. When the visitor clicks “Find Your Confidence” on the homepage, it will open the quiz in a new window with a landing page with just the quiz to take.

ALSO! Omg it’s pretty fantastic that you can set up a Facebook Ad for your quiz. When I get more comfortable with quizzes I’m definitely going to run a Facebook Ad as a lead generator.

interact quiz facebook ad

In addition to using it for an ad, you can copy the quiz URL and paste it into an organic Business Page post. The preview/thumbnail will feed in like the above screenshot.

Reporting & Quiz Analytics

Because I’m writing this blog and JUST publishing my quiz today for the first time, I don’t have analytical data to share with you, but check out this example below. It’s neat that the analytics are shown in a funnel, it’s a great snapshot of how and where people are dropping off.

In addition to the visual funnel, reporting also breaks down how many people chose each answer.

Final Thoughts on Interact Quiz Maker

I kept seeing other people use quizzes to generate leads and thought it was effing genius. As I’m launching my first quiz ever, I’m curious to see what the results will be. I’m already in the process of brainstorming a custom quiz I can launch that will add even more value to my audience! While collecting leads with a quiz is amazeballs, making sure you’re providing value with your quiz should also be top of mind!

I’m definitely going to continue using Interact in the future, so expect all da quizzesssss!

What do you think? Will you start using quizzes in your marketing strategy?

Check out Interact Quiz Builder.

Take My Quiz


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