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Marketing Your Business Using Pinterest

July 26, 2019 / Social Media Videos

Getting started with Pinterest can be confusing or overwhelming, but stripping it down to the basics when you’re beginning will make Pinterest a lot easier. Watch the video above to learn about getting started with Pinterest.

Follow @hellobeverley & @adwordsgirl to get notified when we go live, past episodes are posted to the Marketing Beet YouTube Channel every Tuesday!

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Hi, I’m Beverley

I know firsthand how time consuming and sometimes confusing social media marketing can be! Check out the archive of my blog posts where you’ll find helpful information to step up your game.

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📊 Sharing research online? Start with an intere

📊 Sharing research online? Start with an interesting stat as a hook!
I don't have a stat to share for this post 😂 but I'm grateful to the folks at @volunteeralberta for having me as a guest at their most recent Research & Knowledge Mobilization Community of Practice meeting!
We had a great conversation about the importance of a strong digital marketing strategy when sharing nonprofit messaging/work and research online, educating stakeholders on why social media is important and much more!
As I explore focusing my work more on nonprofits and research institutes, opportunities like this are invaluable. They provide great insights into what organizations are struggling with and how I can best assist. ♥️

I recently did a workshop on digital marketing for

I recently did a workshop on digital marketing for Career Professionals of Canada, a national nonprofit association for career practitioners supporting the Canadian labour market. ❤️
Since then my work with career professionals has extended to talking about equity, diversity and inclusion in not only marketing but also HR practices, newcomer and refugee labour support and much more.
Everyday I'm growing as a marketer and individual and learning new things. Veryyyy grateful for these new opportunities!

Huge thanks to the folks who attended my session a

Huge thanks to the folks who attended my session at @theforumca's Spring E-Series last month!
Key takeaways when it comes to managing social media:
✨ Plan as much as you can... Then plan some more!
✨ Don't feel pressured to be on every single social media platform
✨ Focus on content that speaks to your strategy
✨ Use tools and apps to your advantage
Have questions? Let me know!
//
E-Series is an intensive program for self-identifying women, non-binary & trans-femme entrepreneurs. You can join the waitlist for Fall 2024 intake now!

It's been TWO years since I started as an instruct

It's been TWO years since I started as an instructor at the Direct Marketing Association of Northern California! 🎉
I've been teaching Social Media Bootcamp and Social Media Fundamentals year-round to marketing professionals across the US.
Each masterclass has evolved as we dive deeper into what marketers specifically want to learn when it comes to getting started with social media marketing (spoiler alert: not influencers lol) and what their daily struggles are as in-house marketers.
I've taken these learnings and implemented them into my one-on-one training sessions with clients as well, so if you need help, shoot me a DM.

👀 How could over $40k in services impact your n

I went to my homeland. My life is complete.

I went to my homeland.
My life is complete.

20 people representing over 32 different nonprofit

20 people representing over 32 different nonprofit organizations...
That's who I trained last month in a custom workshop created for the Kneehill Regional Family and Community Support Services.
In *just* one hour, we talked about creating a solid social media strategy, best practices, streamlining the social media management process and focused on recruiting, retaining and rewarding volunteers via social media.
My ONE important takeaway (it's not even social media related):
Make it as easy as possible for someone to sign up to be a volunteer.
Whether that means creating a custom page on your website or even a Google Form with applicable questions, cut out the back-and-forth, requests for emails or phone calls, and just have a simple way someone can sign up or express their interest immediately.

I’m thrilled to be returning as one of the @thef

I’m thrilled to be returning as one of the @theforumca’s E-Series program speakers! 🙌
The Forum E-Series, presented by RBC, is an intensive online program for self-identifying women, non-binary, and trans-femme entrepreneurs that want an all encompassing education in business & entrepreneurship.
In this program, you’ll deep dive into the skills needed to level up your business! Each session will cover a breadth of topics on how to build a resilient business - from mindset, marketing, sales, systems, team building, financial capital, money management, operations, and more.
No matter your industry, team size, or experience level… E-Series is for you!
Learn more and register today by visiting @theforumca’s link in bio by May 2nd!

What happens if TT gets 🚫in the US? My top of

What happens if TT gets 🚫in the US?
My top of mind insights for the small businesses who use it:
➡️ Don't put all your "eggs into one basket" - distribute content across different platforms
➡️ Have a solid lead generation strategy
➡️ Don't overlook your website
➡️ Have a budget set aside for online ads
Last week I chatted with Christine O'Loughlin from CityNews about the potential block of the platform in the US and how it would effect Canadian businesses and creators.
There's a lot of moving parts to it that I won't unpack, but...
If it removes US users, that's a wholleeeee lotta potential customers lost for Canadian businesses who use the platform for marketing purposes.

Last week I made a quick trip to the Yukon to host

Last week I made a quick trip to the Yukon to host a session on social media marketing at the Indigenous Women Entrepreneurs (IWE) event!
I took the opportunity to talk about #socialmedia strategy - why having one is crucial, what's included in the development and how to create one.
While, yes, it's not a super alluring topic, it definitely dictates what businesses do on social media and lays the strong foundation for audience insights and content and it was great fielding questions and having such engaging attendees!
Afterwards I had the chance to check out a product showcase featuring goods created by local Indigenous women businesses and even got to talk crafting with a few attendees.
Thank you to the IWE organizers for such a great event!
--
IWE was created by Indigenous Services Canada and the National Aboriginal Capital Corporations Association and seeks to reduce barriers that Indigenous women face when starting or growing their businesses, and ensure that they have access to the training, resources, and capital they need to prosper and thrive.

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