In August I spoke at Social Media Breakfast about Snapchat for Businesses. It was a perfect platform to test out a Snapchat On-Demand Geofilter. Not only did I want to see metrics but also I wanted people to have fun with it and see how they would interact and use it during the event.
Guidelines for Creating Snapchat Geofilters
There are a couple of key things to remember when setting up a geofilter:
- it cannot contain URLs
- it cannot contain social media handles
- it cannot contain hashtags
- it cannot contain photographs of people
This was my first attempt, created using Photoshop:
After I submitted it, I got an email the next day saying it was rejected (boo!). BUT the email was helpful and the rep wrote “Please remove Snapchat from the copy and we will approve it.” So it was really straight forward and didn’t require second guessing. Needless to say, my second attempt was successful:
Snapchat On-Demand Geofilter Results
The day before the event is when Snapchat charged my credit card and on the day of the event they emailed me to tell me my geofilter was active.
Learnings From My Snapchat On Demand Geofilter
For a measly $5.00 USD I was able to create engagement with the audience I was talking to. It was also a fun interaction idea and an easy way to get the audience trying out Snapchat if they haven’t before.
Don’t forget to download my Snapchat Storyboard!
The Snapchat Storyboard template has been filed away, sorry if you missed it!