E-Commerce has slowly been taking over an increasing percentage of the market for years now. But over the past year, online retail really has taken off and become many people’s main form of shopping. The Covid-19 pandemic has seen governments in the majority of countries implementing social isolation and social distancing rules to slow the spread of the virus, with many closing traditional brick and mortar stores as a result.
For many of us, online shopping has become the only option when it comes to getting the things that we want. So, if you run a small business, you’re really going to have to focus on creating an attractive and functional website to generate sales and profit. There are many perks that come hand in hand with this, from reduced operation costs (as online businesses don’t have the expense of brick and mortar property rent, a lack of overheads such as gas, electricity, or water bills) to more smooth operating procedures. But a challenge many businesses face with operating online is actually getting people onto their site. This is where SEO comes into play!
What Is SEO?
If you’re going to run an online business, Search Engine Optimization (SEO) is going to be one of the most important areas you can focus on right now. Sure, it’s important to have a great looking site with great user experience, but if nobody makes their way onto your site in the first place, it can be a waste of time. SEO is a practice that can help to get people onto your page in the first place. It’s a commonly employed business practice that has the aim of getting as many search engine users to visit your webpage as possible.
When consumers are searching for products, they’re likely to head to search engines first. They will type in a few keywords, browse the first or second page of results and make their way to a site to make a purchase. All you need to do is find the best SEO agency to help you to rank as highly as possible!
Which Search Engine Should You Focus On?
Of course, there are many search engines out there and each has its own unique ways of determining which results should show in which order. So, you may be wondering which search engine to focus your efforts on. While every search engine is important, you may want to focus your efforts on Google.
At the end of the day, most people use Google and it is by far the most popular search engine amongst consumers. Think about it – 1.7 billion people use Google regularly!
These are just the bare basics of SEO. It’s actually a pretty complex process. But it’s more than worth the effort and time you should be investing in it when it comes to exposure and sales. It really can help your brand to stand out from the crowd!