Undoubtedly, Excel is a powerful tool. It’s no coincidence it is widely used across several industries and fields. However, nowhere are Excel templates more beneficial than in the highly volatile world of marketing.
And since marketing involves dealing with numbers, Excel can be your most helpful ally. If you are like most marketers, you most likely have an arsenal of go-to Excel templates and other project tracking templates for your campaigns.
Add more powerful tools to your marketing arsenal with the following Excel templates:
The Annual Marketing Calendar
Preparing for the year ahead is a crucial component of any effective marketing strategy. While seemingly daunting, it’s reassuring to know there’s an Excel template that can help make the task a breeze.
Preparing and organizing the business calendar ahead of time offers various benefits that are hard to miss. The Excel annual marketing calendar template incorporates the month-by-month and annual planning in its design.
Aside from covering a range of verticals, the annual marketing calendar also gives you the luxury to record goal-driven and raw marketing data. If anything, this brilliant template is packed with exciting features that can help you hit your marketing goals with ease.
Excel Marketing Budget Template
Regardless of your marketing budget, your ability to align your spending with your marketing objectives can play a massive role in your marketing success. Preparing for expenses that are not anticipated is a critical part of any budgeting strategy.
However, budgeting can be tricky and will require more than just strategic planning and thoughtful allocation. You also need to pay close attention to how much you are spending versus your projected expenses.
Fortunately, the marketing budget template is designed to help you better organize your spending and stay within your allocated budget. This template can also help you visualize and accurately track your marketing expenses, so you don’t spend more than you are supposed to or can afford to.
Smart Goal Matrix
Regardless if you are planning a monthly, quarterly, or annual strategy, you need to have a clear set of goals that can take your marketing efforts where you want it to be. The smart goal matrix template is designed to help you set marketing objectives and attain them.
Created with timeliness, relevancy, measurability, and attainability in mind, this Excel template can help identify your team’s most essential needs and set you up for marketing success.
Social Media Marketing Calendar
If you are like most marketers, it’s safe to assume you manage multiple social media channels, each requiring a different strategy. However, when it comes to social media campaigns, staying on top of everything can be tricky.
Thankfully, with the social media marketing calendar, you can easily keep up with posts and upcoming promotions. This tool also frees up valuable time so you can effectively engage with your subscribers and grow each social media channel daily.
On-Page SEO Template
The list of things to keep a tab of when it comes to on-page SEO is extensive. What makes it even tricky? The key elements are ever-evolving! It’s common knowledge SEO is one of the critical aspects you need to pay close attention to if you want to run a successful marketing campaign.
Come to think of it, SEO can impact elements that are pivotal to the success of your campaign, including paid and organic search rankings. With this nifty Excel template, you can find and manage all the SEO essentials, including headings, page titles, social sharing, internal links, and even CTAs.
Blog Editorial Calendar
As cliche as it sounds, in the digital marketing space, content is king. With that in mind, you must plan your blog topics ahead of time to ensure they are as powerful and effective as possible. But how do you make collaboration easier when several people are working on the blog? This is where a blog editorial calendar can come in handy!
A blog editorial calendar will not only make collaboration easy and seamless, it will also allow everyone on the team to do other things like strategize keywords, spread out topics, vary offers, and brainstorm CTAs. It’s also a great way to keep the content marketing strategy organized!
Final Thoughts
As a marketer, you have your plate full, so don’t waste your time creating templates. Instead, use some (or all) the free ones we’ve listed above, and you’re already a step closer to improving your workflow and attaining your marketing objectives.