I was recently invited by Edmonton’s NextGen to talk about personal branding and social media for their speaker series. My main focus wasn’t on logos or design, but it was more about the lasting impression you have with clients and potential clients.
Branding (and logo design popularity) have a lasting impact on your business. Businesses can’t afford to fail due to faulty brand decisions made by their founders. Following modern branding trends isn’t bad, and is often necessary to survive in a competitive environment. Heck, remember the whole “hipster logo” craze?!
Branding improves recognition of a business and enhances the value of a business that makes it easy to acquire customers’ attention. Since it represents the ideas and mission of the company now and for years to come, brand your biz with caution!
Customers always need real conversations and connections to stay invested in a company. Having a defined voice and face is a way of brand humanization. You can achieve this process by developing a robust set of brand values and well-differentiated tone of voice. And don’t forget about blogs! Blog posts also assist in brand humanization AND drive traffic to your website and develop better customer relationships.
Stand out, have a statement to make, and have something that helps differentiate you from your competition. Stop being boring.
Stand out, have a statement to make, and have something that helps differentiate you from your competition. Stop being boring. Click To Tweet
Experience economy refers to a structural change in the economy that has been happening for the last several decades. Technology emphasizes on user-experiences, and the user-experience in the economy will have an effect on your brand and image. The essence of the experience economy is to find ways to provide value to your audience because old experiences drive them away.
Offer your users something NEW, something they don’t need to work so hard for. Nobody likes repeat experiences, that’s boring, we want to learn, improve and knowing how your product or service plays into this is vital.
Focus on Purpose and Relevance
To earn trust and loyalty, put equal weight on social interests and your business goals. Customers prefer meaningful interactions that contribute to a smart interrelationship. Whatever face of the company they interact with, make sure it builds a relationship, welcomes them, and offers an easy return back. For example, people don’t go on social media to be sold to, you need to have another purpose of being on social media instead of just yelling at your audience to buy your product or service.
Build Brand Micro Moments
The way that customers search for information changes a little every day. Today web browsing is by far the easiest and most popular search tool. For a business to flourish, your brand must be useful and interesting, you can do this with great content. When they find you online, you have to entice them to look at more. Content can be anything from pictures, videos, and profiles. Pay attention to various fonts, colors, and design options in your marketing efforts as well. Your logo must be prominently displayed as this is the main method to identify any company in marketing and advertising online. Stay freaking consistent!
360 Immersive Branding
The 360 immersive branding trend evolves from the patterns of brand humanization to the experience in economy. Technology advancements dictate how businesses conduct their branding and marketing activities. Brands that are successful in digital marketing use technology to their advantage, like gathering insights on time-based data about consumer preferences. With the use of AI and AR, the landscape of branding is changing from being static to becoming focused on experiences and personalization.With the use of AI and AR, the landscape of branding is changing from being static to becoming focused on experiences and personalization. Click To Tweet
Creating a brand is a concern at the early stage of starting a business and carries throughout the lifetime of that business. Starting a company with a strong brand gives you a step up from the competition and a better chance at success. Make sure they express the qualities and strength of your business.