The Dos and Don’ts of Facebook Advertising
Have you ever wondered what the dos and don’ts of Facebook advertising are? If you are creating an ad campaign, this is what you need.
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A quick way to learn social media marketing
Earlier this year I was asked by Search Engine Journal to write a chapter in their new book, How to Dominate Social Media! Download your free copy here!
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3 ways to increase your Facebook Page reach
Social media marketing constantly changes and evolves. What works on YouTube or Twitter may or may not work on Facebook. What works on Facebook might or might not work on LinkedIn, blah blah…
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5 Semi-Okay Ways to Grow Your Facebook Business Page
This blog post covers one of the most popular questions I constantly get asked: How do I get more Facebook Page Likes? Here are some “decent ways”.
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Is Social Media Engagement Really Impacted by Word Count?
Keep in mind that after studying hundreds of different studies, these are the lengths of content found to best drive engagement and not the character limit imposed by the platforms.
Is Social Media Engagement Really Impacted by Word Count? Read More »
Facebook organic reach isn’t dead, you just need to stop posting crappy content
When I read blog posts that lead with “Organic Reach is Dead” but then list ways on how to improve your posts to get organic reach, I’m like… WTF. If you say organic reach is dead, why the are you giving tips on how to improve your organic reach!?
Facebook organic reach isn’t dead, you just need to stop posting crappy content Read More »
How to Successfully Target Ads on Facebook… Like Russia.
Low CPC, creative use of Facebook Pages and Groups… These are tactics the IRA used in promoting their political agenda. See a small sample of the 3,500 ads, targeting that was used and how they achieved using social media marketing to reach millions of Americans.
How to Successfully Target Ads on Facebook… Like Russia. Read More »
The Click & Bounce: Content Marketing & The Importance of Mobile
A website’s content doesn’t render readable on our phones so we hit back and forget about wanting to read your content. Or the video is 8 minutes long and we know we’re going to fall asleep because the logo bumper reel was at the beginning of your video and took up more than 5 seconds.
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Best Practices to Increase Social Media Engagement
Take into consideration character count, hashtags, emojis and message type when publishing your next post. (Infographic inside!)
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Getting Around the Pesky Facebook Link Preview Change
Pages are no longer able to edit the meta data of links being posted. Don’t you feel like you’re witnessing history?
Getting Around the Pesky Facebook Link Preview Change Read More »