Social media marketing constantly changes and evolves. What works on YouTube or Twitter may or may not work on Facebook. What works on Facebook might or might not work on LinkedIn, Instagram, blah blah… So there’s this constant learning curve going on about how to get the most out of your posts and your Facebook ads.
These 3 tactics will improve your Facebook Page and help you to get the most out of it.
1. Facebook Ads = Key to success
Facebook ads have always been known for their ability to micro target an audience – micro target like a stalker (in a non-scary or threatening way)! However, today more than ever these ads provide exceptional value because Facebook continues to evolve and so does their ad system.
Today, a scary amount (about 95%!!!) of the audience you already have (those who like and follow your page) will not see your posts or content on Facebook. In order to increase your reach, you’re going to have to increase your marketing to include paid advertising.
Bottom line – Facebook isn’t “free” anymore for businesses. It’s not 2008.
2. Think outside of filling time slots
If ten times a day is too many posts and once a week is not often enough, what is the magical number? Whether you’re posting text, photo, video or a combination there is a ratio that should accompany the number of posts. Some researchers have said that after your first post of the day, the reach continues to decline. Others have shown that five to 10 posts a week are adequate, while some people say that you should be posting five posts a day.
So what’s the answer? That’s a good question – but one answer is to take advantage of Facebook ads, because in this situation your visitors are clicking and then landing exactly where you want them.
As for the number of posts per day, that really relies on who your audience is and what they want. Don’t feel pressured to post X amount of times a day. If you have QUALITY content you want to share, post it, but if you’re just plugging in content for the sake of filling up a daily post quota, don’t bother. (Sometimes I feel like a robot when I insist on quality over quantity, but it’s important!)
3. Post during peak… Or off Peak times?
You can review your Facebook analytics or use one of the after market social media marketing tools to determine just when your peak activity occurs. However, you have to remember that the organic reach only applies to a small audience percentage.
BUT you shouldn’t completely eliminate off peak time. For example, your middle of the night post or Facebook ad, has less overall audience, but Facebook also has less activity at that time so it’s much more likely to be seen.
These three things when implemented will help to improve your Facebook Page and make it more successful. But remember, social media is all about testing and seeing what’s successful!
What else would you add?