At this point, just about everyone knows how crucial content marketing is for building an authoritative online business — a brand that a well-defined audience can trust for valuable insights, advice, and ultimately their purchase decisions.
However, even having said that, it’s worth pointing out that there’s no such thing as a one-size-fits-all content marketing blueprint that applies to all types of businesses! Each campaign has to be tailored specifically based on the business’s brand image, audience, products, and the overall dynamics of the niche it operates in.
Let’s take a look into the strategies that will help you develop a content marketing campaign that will “rake-in” qualified traffic to your website!
Estimated reading time? Probably a couple of minutes.
Projected rewards? Tons of profits.
Do you like what you’re reading, so far?
I thought so!
1. Dig for Long Tail Keywords
First, every online marketing strategy — outbound or inbound — requires a lineup of profitable keywords to be successful.
Content marketing is no exception.
Keyword research ensures that your marketing efforts are directed towards the right audience. It also helps you discover content gaps in your niche that gives you an opportunity to position your brand as an authority.
For this, you need to find keywords that are currently in demand but aren’t too competitive. Ubersuggest can help you with just that by expanding your broad, “seed keywords” into long variations.
Long-tail keywords are keywords with three or more terms. They point to a more specific topic and are easier to target when it comes to SEO.
To use Ubersuggest, enter any seed keyword, adjust the localization, and click “Look Up.”
The tool then presents you with hundreds of long-tail keyword suggestions based on your seed keyword.
When looking for long-tail keywords via Ubersuggest, aim for keywords with a competitiveness rating of around 0.4 or below. These are keywords that aren’t too competitive for smaller brands and startups.
You can also add filters to look for keywords with transactional terms, like “hire.” This will enable you to target search engine users with commercial intent.
Utilizing the Keywords You Discover
Other than utilizing long-tail keywords for content ideas, here are some additional tips that will help you reap their full SEO benefits:
- Insert your target keyword in your page title and meta description
- Mention your keyword at least once during the beginning of your content
- Add target keywords in image alt texts and filenames
- Use your target keyword in subheadings
2. Take Advantage of Q&A Websites
Apart from doing keyword research, another way to locate content gaps in your niche is to look at Q&A websites. More specifically, listen to the questions that your target audience are asking.
On a website like Quora (one of my favorite Q&A sites), content ideas often pop up the moment you enter a seed keyword on the built-in search bar.
Of course, you’ll have to dig a little deeper if you want more unique queries. For example, if you go with the topic of “Blogging Platforms,” you can comb through thousands of questions that can fuel your next content idea.
Once you have created content that answers a specific question thoroughly, offer it as a solution. A common approach is to repost your content and leave a link to the original page.
It’s also a good idea to target similar questions that are recently posted. For this, select the first option presented upon entering your seed keyword on the Quora search bar.
This will pull up more detailed search results that you can refine by type, author, time, and so on. Simply select “Questions” under the “By Type” filter and then use the “By Time” filters from top to bottom to look for the latest Quora posts.
3. Create a Roundup Post
Here’s a question for ya: Would you go through the painstakingly slow process of building your online reach from scratch, or would you rather take advantage of the established presence of others when given a chance?
Unless you hate web traffic, then you probably chose to leverage the online presence of others.
One reliable way to do so is to create a simple roundup post with the top influencers in your niche. An influencer can be a popular blogger, thought leader, social media personality, or any publication that can bring your content exposure (think outside of Instagram!). All you need to do is come up with a question that allows all of them to tune in and provide their input.
For example, if you’re a content marketer, you can create a roundup post with a title like:
“Top 20 Marketing Tools for Beginners According to Experts”
A tool like Ninja Outreach can help with the outreach. It’s a versatile influencer outreach platform that can help you every step of the way — from finding prospective influencers in your niche to tracking responses to your outreach messages.
If you want to skip a chunk of the work needed in a roundup post, you can instead go for a watered down title like “Top 20 Bloggers You Should Follow to Improve Your Marketing Game.” The main drawback is that you may get fewer responses from influencers since they had less participation and involvement in the roundup’s creation.
4. Build Skyscraper Content
If you belong to a niche where roundup posts won’t be practical, then you can pool your resources instead into skyscraper content. This pertains to the “Skyscraper Technique” — a link building strategy popularized by Backlinko’s Brian Dean.
The Skyscraper Technique can be summarized in three key steps:
1. Look for popular content
With content research tools like BuzzSumo, you can find useful content ideas that already garner attention in your niche.
2. Write something better.
After you find your content idea, your next goal is to produce something better. You can update old data, increase the number of items in a listicle, add more visual content, and so on.
3. Reach the right people.
Once your new content is ready, you then have to promote it to the influencers who already linked to the original content.
The main reason why the Skyscraper Technique works is that you’re already building upon proven content.
You already know it has demand and that influencers are willing to link to it. And if you do a great job of making excellent content even better, you’ll get both increased traffic and higher rankings in search engine results.
5. Improve Your Page Loading Speed
So all the above strategies you’ve learned can bring more people to your website.
So it’s only natural that the last step focuses on retaining them.
According to Kissmetrics, 40% of online users would abandon a web page if it takes more than 3 seconds to load completely.That’s nearly half of prospective leads slipping through your fingers because you failed to optimize for page loading speed.
But you don’t lose sleep over it.
Using PageSpeed Insights from Google, you can zero in on issues that slow your site down. Just enter your web page URL and let the tool run its course.
After a few seconds, PageSpeed Insights will present you with all the detected issues along with how to fix them.
Just remember that page loading speed is only one of the many on-page factors that impact bounce rate and your site’s overall traffic potential. If you want more, refer to this guide on how to make sure your website can funnel traffic from and to social media.
There you have it — some of the best content marketing strategies for skyrocketing traffic to your site.
Of course, none of these strategies are designed to work overnight. What you need to do is to spend adequate time learning about them, executing the steps, and waiting for results.
What are your thoughts? Do you think I missed an important strategy that will be helpful to others?
Whatever’s on your mind, comment about it below!