General Digital Marketing

E-Commerce has slowly been taking over an increasing percentage of the market for years now. But over the past year, online retail really has taken off and become many people’s main form of shopping.

Franchisors need content online to market effectively, but figuring out what that content should be can be a huge dilemma.

SEO is one of the pillars of digital marketing and, not surprisingly, I get asked a lot of questions about it from clients. If you don’t have good SEO, you’ll fall behind all of your rivals. It is the number one way of gaining web traffic, meaning you can potentially increase sales and leads at the same time.

Done right, marketing can be a major investment for your company. Done wrong, it can seriously hurt your profitability. In order to protect yourself, you need to match your strategy and budget to your current situation.

Good marketing strategies for small businesses can make a huge difference, going so far as to mitigate the losses you suffer from COVID-19.

American businesses are leaning towards digital marketing, accounting for 27% of the global digital market size. Are you on the lookout for digital marketing strategies to adopt to boost your business?

To avoid wasting time and money, it’s important to choose strategies that are most likely to perform well for your business. Once you’ve done that, you’ll need to evaluate it for effectiveness to make sure it’s working.

Content marketing has been one of the hottest buzzwords in business over the past few years. Why? It’s unpretentious, authentic, friendly, and cost-effective.

With trends changing by the hour and many brands rising to the occasion, competition has become a norm in digital marketing. Here are the top four ways to improve your digital marketing tactics to set your business apart.

Wasting time is a death sentence. However, you can be more time-efficient with your marketing effort in four easy steps. Continue reading to find out about how successful businesses are managing their schedules during the crisis.