SOCIAL MEDIA NEWS, STRATEGIES & TACTICS

Learn Social Media Marketing

Every social media marketing professional likes to tell you how to do things because they're best practice and proven to work in the past. I know from experience that "best practices" and proven past strategies and tactics don't necessarily work for ALL businesses. So, when you're reading through my blog, keep in mind that these are just RECOMMENDATIONS, what works for the majority of businesses, might not work for yours. (If you want some tips how to customize something for your business, just shoot me an email.)

Don't be afraid to test things out and try new strategies. Just remember to check your analytics on a regular basis to ensure what you're doing is working and you're achieving the results that are important to your bottom line.

Need help? Holla at cha' girl!

facebook-organic-reach

Facebook organic reach isn’t dead, you just need to stop posting crappy content

When I read blog posts that lead with “Organic Reach is Dead” but then list ways on how to improve your posts to get organic reach, I’m like… WTF. If you say organic reach is dead, why the are you giving tips on how to improve your organic reach!?

optimizing-your-ads

Gaps in the Strategy: Where are Your Advertising Efforts Failing?

Once you’ve improved your marketing campaign, it’s essential never to be complacent. Don’t sleep!

branding-trends-for-businesses

5 Branding Trends You Should Know Before Even Starting Your Business

Branding improves recognition of a business and enhances the value of a business that makes it easy to acquire customers’ attention. Since it represents the ideas and mission of the company now and for years to come, brand your biz with caution!

facebook-advertising-tactics-used-by-ira

How to Successfully Target Ads on Facebook… Like Russia.

Low CPC, creative use of Facebook Pages and Groups… These are tactics the IRA used in promoting their political agenda. See a small sample of the 3,500 ads, targeting that was used and how they achieved using social media marketing to reach millions of Americans.

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5 Chrome Extensions to Make Social Media Management Easier

Managing your social media accounts can be time-consuming, and the last thing you want is for it to be difficult and frustrating when it comes to curating content. You’re a busy person so here’s a list of my top five favorite Chrome extensions to help make your social media management easier.

personal-branding-for-edmonton-professionals

Edmonton Social Media Marketing & Personal Branding Event

One thing I love talking to people about is personal branding. Which is why I’m extra excited for this upcoming event! I’ve partnered up with the talented folks at Edmonton’s NextGen for their speaker series and will be presenting on May 9th at 99ten in Edmonton. If you’re an Edmonton entrepreneur, freelancer or even someone […]

content-strategies

Caution: These Content Marketing Strategies Will Skyrocket Your Organic Traffic

At this point, just about everyone knows how crucial content marketing is for building an authoritative online business — a brand that a well-defined audience can trust for valuable insights, advice, and ultimately their purchase decisions.

online marketing conferences canada

Canadian Digital Marketing Conferences to Attend in 2020

A handy list of social media and digital marketing conferences and summits happening in Canada in 2018. Which ones will you be attending?

how to beat writers block

Combat the Block – How Content Marketers Overcome Writer’s Block and Write Faster

The reality is that even some of the most successful, high profile marketers find themselves facing writer’s block with some degree of regularity. In its worst forms, “creative constipation” can result in lousy, boring blog content – or maybe no content at all.